ARKANA Join the mission
Patient advocacy

No one should face the hospital alone.

ARKANA means a prayer of protection. We're building a company that stands guard over patients and their families, in the hospital room, on the bill, and for the rest of their lives.

We'll let you know as we launch. We never sell your information.

Founder · 90 seconds
Why I started ARKANA A message from Alex Greenstein
Why we exist

We believe no one should be harmed, bankrupted or left alone by the system that's meant to care for them.

Harmed
800,000

Americans a year die or are permanently disabled because of diagnostic errors alone.

Newman-Toker et al., BMJ Quality & Safety, 2023
Bankrupted
Every bill

Hospital bills can carry errors and overcharges, and a denied claim can stop someone from getting the care they need.

Left alone
Every stay

A hospital bed is one of the loneliest places in the world, and families often can't be there to ask the questions that matter.

AG
Alex Greenstein, Founder
Machu Picchu, Peru
Why I started ARKANA

I'm Alex Greenstein. This is personal.

I served in the U.S. Navy as a bomb technician, and I've spent my career protecting people. ARKANA is the work I was called to do next.

ARKANA means a prayer of protection. I was given that prayer in Peru, and I knew my purpose was to carry it to the world.

At first I thought it meant insurance, because that's what I was doing: protecting people. Then I learned it was about something bigger: advocating for people, and protecting the people who are most vulnerable.

My father had a stroke while he was on dialysis, with a nurse in the room. I believe that if someone had been watching him closely, it might have ended differently.

A woman in my family went into a rehab center after surgery. A blood clot formed and nobody checked on her. She was left paralyzed, and she has since passed away.

And I've been in a hospital bed alone. I cried. It's one of the loneliest places in the world.

None of that has to happen.

That's the prayer. I'm here to answer it.
Alex Greenstein, Founder
Join the mission

If you want to help save lives, join me.

I've given the next three years of my life to this. Leave your email, and I'll let you know as we launch.

We'll only email you about ARKANA. We never sell your information.